Australian Mammals, Australian Wildlife, Wildlife
Comments 10

Publishing, Long-Tails and Possums

Common Brushtail Possum Lesmurdie Falls National Park Mundy Perth Hills Western Australia

As a wildlife photographer I always hope to spot spectacular creatures, to capture them in the most artistic way and to publish the results in posts that go viral on the internet. Wouldn’t that just be fantastic? Absolutely, but it never happens. I guess that iAMsafari is just a reflection of our ramblings in the outdoors, aiming to entertain highly esteemed followers, fellow-bloggers and ourselves!

A glance at our blog’s statistics shows that some posts are more popular than others, but just a handful seem to draw in visitors over and over again – these are the true ‘hits’ and ‘best-sellers’ here at iAMsafari. The majority however is read and liked significantly less regular – as opposed to the very popular posts they are what is often called the ‘long-tail’ of publishing. This is nothing new as every blog or collection of published articles will show the same distribution unless you either release just blockbusters or ill-received content (both options seem pretty unlikely to me by the way).

Although I admit that statistics and popularity are hard to ignore, I personally like all content published on iAMsafari, as in my view the entire collection is a more accurate reflection of our everyday life in the bush than just the ‘spectacular’ encounters that are few and far between. The ‘ordinary’ stuff and ‘little things’  also prove to be a very important part of our publishings, as not only they form about 90% of the content, but also look after certain niches whose audiences otherwise would not have been served: the white tip of the Common Brushtail Possum pictured above happened to be a perfect example for zoologists from the Department of Parks and Wildlife (DPaW) to illustrate the point that those markings can’t be used to distinguish this species from the threatened Western Ringtail Possum. The photo from this otherwise unremarkable post has now been used for a new brochure to inform the public about these Aussie creatures. Didn’t I tell you it’s all about the tail?


  1. Congratulations on being published, Maurice! Today a brochure, tomorrow a photo assignment with National Geographic 😀

  2. Girl Gone Expat says

    I have yet to read a post I didn’t find interesting on you blog:) And by the way – congrats!

  3. Congrats on the publication!! I enjoy reading and seeing photos of all the critters on your site….even the “ordinary” ones.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s